Innovative Ways Casinos Keep Their Customers Loyal
The main problem that any online casino is going to have to address is that players are not as loyal to their sites as they tend to be to land based casinos, and recently we have seen some quite innovative ways that many online casinos are now trying, and often succeeding, to keep their customer returning time and time again to their sites.
In this article we are going to take a look at some of these player retention innovations, and discover just what it is about each of them that can guarantee a player will want to return to one particular online casino site as opposed to moving from site to site.
Multi Level Comp Clubs – With many of today’s savvy online casino game players being able to shop around it can be hard for any online casino site to keep players loyal to their brand, more so with the sheer number of casino sites available, all of which are offering generous sign up bonuses.
However there will always come a point when all players will have mopped up the vast majority of welcome sign up bonuses and will then have to choose a handful of casino sites to become a regular player of.
Casinos with the Best Loyalty Bonuses
- New customers only
- Minimum deposit £20
- Maximum bonus £200
- Wager 40x before withdrawing
- Game weighting applies, see below table
- Bonus betting limits: Slots - £5 All other games – 10% of bonus amount.
Many casinos do offer Reload bonuses to their customers, however we are seeing more and more casino sites move away from the industry standard casino comp clubs and instead they are designing and launching their own unique player loyalty schemes.
These are often multi level loyalty and comp clubs, and the aim for the player of any casino offering such a club is to get as high as possible in the comp club as that is where the biggest and best rewards are to be found, and it has to be said that these multi level comp clubs have proven to be popular with players and can certainly keep a player loyal.
Accumulative Slot Bonus Games – We have started to see more and more online slot games that offer something known as accumulative bonus games. These are bonus games which either open up more and more options as you play it more and more or bonus games on which you earn more free spins and larger multipliers as you play the base game.
These types of slot games have the effect of keeping players loyal to that slot for as they have accumulated a potentially large paying bonus game feature on a previously played session or number of sessions then they will want to keep on playing that slot until the bonus game triggers.
The only downside of these types of slot games is that quite often when an accumulated bonus game feature is triggered and awarded it may not be as high paying as the player thought it would be! But that is always down to randomness and the luck of the draw!
Casino Game Tournaments – As far as slot and casino game tournaments go many slot players in particular and not great fans of the paid to enter tournaments, as time has proven they mainly tend to be structured in such a way that entrants can purchase lots of add-ons and continue playing in a slot tournament once their original entry has be used and played off.
The downside of these types of slot tournaments is that even though they may offer some large prize pools it is often the players who have the largest available bankrolls who win them, as they can and more often than not do, simply buy their way to the top of the prize paying leader board attached to all tournaments!
One innovative way some of the better run online casinos have combated this is by putting together a range of Freeroll slot tournaments which are designed as one shot tournaments and as such entrants get one shot at taking part in the tournament, and this offers a much fairer structure.
Good Old Fashioned Customer Service – The one way that any online casino is going to keep their current customer base loyal and returning time and time again is by offering good old fashioned customer service throughout their entire online operation.
This is where a lot of online casinos tend to fall at the first hurdle, as in an attempt to save money they will employ low paid customer support staff who are not trained in every aspect of the casinos operation, and the first port of call for any customer of an online casino site is the customer support team!
Many of the top rated and award winning online casino sites offer their customers not only around the clock customer support but have a dedicated and fully trained team of support agents, who can handle any question asked.
One of the most annoying aspects of contacting some online casino support staff is being passed around from pillar to post when you have a non standard question! If the support agent you are speaking to can and will go that extra mile to get your questions answered on the spot then a player is likely to return to that casino.
On Time Payouts – As all deposits made into an online casino site are processed in real time, then an online casino player will expect and demand that when Lady Luck has shined on them, and they have had a winning session, any withdrawal they make should be paid back to them both on time and by the method of that players choosing.
You will be amazed at just how many casinos will put in place all kinds of barriers in regards to players cashing out, some will keep a players withdrawal pending for several days, and will during the pending period offer that player some form of bonus offer to get them to reverse their withdrawal.
If an online casino will process your deposit within a few hours from you requesting it, then that casino is worthy of your custom, and there are several casinos that do this and they are the ones you should be looking to play at regularly!